about
Hey, I’m Anthony! I'm a marketing strategist based in Los Angeles with over 20 years in the game. I help entertainment and lifestyle brands cut through the noise with disruptive, content-first strategies that build culture, drive engagement, and scale direct-to-consumer success.
I currently lead digital marketing strategy at VIXEN, overseeing the growth and positioning of a portfolio of globally recognized luxury entertainment brands. I specialize in building digital ecosystems—from organic social to influencer marketing to owned content funnels—that drive awareness, build community, and convert attention into long-term brand equity.
My career began in music for Sean "Diddy" Combs' Bad Boy Records label, where I developed breakthrough social media campaigns for artists like The Notorious B.I.G., French Montana, MGK, Janelle Monáe and more, resulting in over 13 million albums sold worldwide. I also led social media strategy for Diddy’s flagship brands CIROC, Sean John, as well as MTV's "Making The Band", VH1's "I Want To Work For Diddy" and the feature film NOTORIOUS.
Since joining VIXEN in 2016, I’ve played a key role in redefining how our brands show up online - infusing them with modern DTC strategy, premium branding, and audience-first storytelling. Our campaigns have earned seven “Best Marketing Campaign” nominations, with four wins, and I’ve been a three-time nominee for Marketing Executive of the Year by XBIZ.
clientele
8 ball & mjg • aj applegate • alexis texas • b5 • bad boy records • blacked • block entertainment • boyz n da hood • cassie • cheri dennis • christian daniel • ciroc vodka • daddy's house studio • dan godlin • danity kane • day26 • deeper • diddy • dollaz unlimited • donnie klang • dream • elephant man • french montana • gorilla zoe • greg lansky • harve pierre • heavy d • janelle monae • jordan mccoy • julie cash • krys ivory • lisa ann • machine gun kelly (mgk) • maitland ward • marina chello • mario winans • megan nicole • milfy • mtv's "making his band" • mtv's "making the band" • "notorious" • olivia • o-town • red cafe • revolt tv • rich dollaz • ryan conner • ryan leslie • sammi sweetheart • sean john • sophie dee • the notorious b.i.g. • tushy • vh1's "i want to work for diddy" • vixen • yung joc